Consumer Propensities and Segments

Consumer Propensities and Segments

Zebi’s software derives insights and observations out of tonnes of raw data that enable our customers to make data-driven business decisions and gain competitive advantage.

Zebi DaaS – Enhanced Data & Derivatives

Consumer segmentation & propensities to enable better targeting.

Consumer Propensities

  • A bike/car buyer
  • A foreign vacationer
  • Seek a new mobile service
  • Likelihood to move
  • Home loan seeker
  • Likely fertilizer buyer
  • Financial distress indicator

Consumer Segments

  • Urban Poor
  • Rural Middle Class
  • Young Affluent
  • Retired Wealthy
  • Mobile Savvy
  • Conservative Investor
  • Fitness Enthusiast